non fiction
Influence
Six principles — reciprocity, commitment, social proof, liking, authority, scarcity — that reliably make people say yes.Recommended By(6)
"I'd also add Influence in order to navigate the world with heightened awareness for how we're always being influenced/manipulated." - Alexis Ohanian
"Great book. I just can’t recommend Cialdini’s other work as strongly so I left him out." - Naval Ravikant