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The Halo Effect
non fiction

The Halo Effect

Why prestigious products are haloed by their logos rather than evidence, and how to spot the effect.
- Philip M. Rosenzweig

Recommended By(2)

David Heinemeier Hansson
"The books I read in 2016" - David Heinemeier Hansson
Evan Williams
Evan rated this book 5 out of 5 on Goodreads.